Email personalization has long been a goal for marketers, but it's often limited to inserting a recipient's first name. Generative AI allows for a much deeper level of personalization, enabling you to tailor email content to individual user segments based on their data.

The Strategy: Data-Infused Prompting

The goal is to provide the AI with a base template for your email and then give it specific data points for a user segment. The AI will then rewrite parts of the email to be highly relevant to that segment.

Step 1: Gather Your Data Imagine you have customer data that includes:

• Name: Jane
• Location: San Diego
• Last Purchase: "The Trailblazer" Dark Roast Coffee

Step 2: Create a Base Template and a Prompt

Example Prompt:

"Act as an expert email marketer. Your task is to personalize the following base email template using the provided customer data.

Customer Data:

• Name: Jane
• Location: San Diego
• Last Purchase: 'The Trailblazer' Dark Roast

Base Email Template: 'Hi [Name], As a valued customer, we wanted to let you know about our new coffee blend. It's a great choice for coffee lovers. We hope you enjoy the weather! [Your Company]'

Your Task: Rewrite the email to be more personal. Mention their location and connect the new product to their last purchase. Make the tone friendly and engaging."

The AI-Generated Result

The AI will dynamically weave the data into the template:

Subject: A New Blend for a Trailblazer Like You!

Hi Jane,

We hope you're enjoying the beautiful sunny weather in San Diego!

As someone who clearly has great taste (we saw you're a fan of "The Trailblazer" Dark Roast), we wanted to personally let you know about our new 'Mountain Summit' Medium Roast. It has some of the same rich, chocolatey notes you love in the Trailblazer, but with a smoother, brighter finish that's perfect for a sunny afternoon.

We think you'll love it.

Cheers, [Your Company]

By creating prompts like this and running them for different customer segments, you can generate highly personalized email campaigns that feel less like mass marketing and more like a one-on-one conversation.