In a crowded digital landscape, your ad creative needs to stop the scroll. AI image generators can produce an endless stream of high-quality, on-brand visuals, but only if you provide a prompt that thinks like a professional photographer and art director.

The Strategy: The "Product Photography" Prompt

The key is to use language that a commercial photographer would understand. This includes details about lighting, camera settings, and composition.

Example Scenario: You are advertising a new, luxury skincare serum in a sleek, minimalist glass bottle.

Example Prompt:

"Generate a professional product photograph for a new luxury skincare serum.

Subject: A sleek, frosted glass bottle with a single droplet of golden serum on its tip.

Setting: The bottle should be placed on a clean, white marble surface with a blurred, out-of-focus green leaf in the background to suggest natural ingredients.

Lighting: Use soft, diffused natural light coming from the side to create gentle highlights and a feeling of clean luxury.

Style: The image should be minimalist, elegant, and have a shallow depth of field to make the product stand out. Photorealistic."

Why This Works

This prompt is effective because it provides specific, professional instructions:

• "Professional product photograph" sets the overall goal.
• "Soft, diffused natural light" tells the AI exactly what kind of lighting to use, avoiding harsh shadows.
• "Shallow depth of field" is a photography term that instructs the AI to blur the background, making the product the clear hero.
• "White marble surface" and "out-of-focus green leaf" create a specific mood and hint at the product's attributes (clean, natural).

By using this level of detail, you move from creating generic images to art-directing a professional photoshoot, resulting in ad creative that looks polished and on-brand.